Management Philosophy

YUASA's value system will co-create and support the creativity of the world's manufacturing industry.
YUASA aims to realize a sustainable society in which people can enjoy a more comfortable life.

Mission

Keep the YUASA VALUE SYSTEM’s "SHINKA", which stands for various meanings in Japanese as stated below, so that consumers around the world can use reliable and superior products.

Five "SHINKAs" of the Yuasa Value System

• We will "Expand" our business domain in response to changes in customers and society, and constantly adapt and extend our own business domain in response to changes in the external environment (market and customers).
• As an expert (professional), we continue to improve ourselves in order to provide the best service to our clients, while "Evolving" our own ability to provide value.
• “Deepen" the relationship with customers and build a relationship of trust that will become the core of co-creation, which is essential to solving unknown issues with customers.
• By continuing to provide "Renovated" values and services while co-creating with each other, we will not think in terms of precedents, but will remember to co-create new values and concepts.
• Deliver “The True Value" of Yuasa System to the world, To become the system to be chosen continuously, we will make people understand and sympathize with The True Value of Yuasa System.

Vision

We aim to be a group of "Real" value providers as professionals who can offer Yuasa's value system.